New database for Business – Mintel Academic

MintelMintel is one of the UK’s leading producers of market intelligence information. This service provides full text market research reports on a range of UK consumer and retail products and services and European & Chinese Retail Intelligence. The database also includes insights from Mintel analysts, and quarterly consumer updates. Our subscription includes:

United Kingdom

  • Brands
  • Big Picture
  • Food
  • Lifestyles
  • Retail: Clothing and Footwear
  • Retail: E-Commerce

China

  • Retail

Continental Europe

  • European Retail Intelligence

Mintel Trends & Observations

Mintel Trends tracks consumer mindsets and behaviours. Each week, Mintel publishes over 100 observations, which chronicle provocative studies, innovations and news stories in the global consumer landscape. Observations also act as the building blocks of trends – broader shifts in consumer behaviour which impact multiple industries and demographics. All observations are tagged to a Mintel Trend.

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Access

You can access from the Library’s database list – you’ll be prompted to log in with your GUID. Please read the Conditions of Use then click on the ‘I agree‘ button at the foot of the page to access the reports.

Mintel Userguide

mintel userguide



Categories: Library

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